Dave Kelly - a genius at work - in a really interesting challenge to redesign the shopping cart.

This would have been a three-part video segment, had there not been more inexplicable international/national copyright issues.
Internet searches for both IDEO and David Kelley, should bring up enough results to satisfy. We highly recommend giving it a try, at any rate.

And more of Dave Kelly on human-entered design:

Dave Kelly @ TED

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